Our business continues to grow, confirming the success of our strategy of providing value for money products to our customers, delivering quality service and offering a choice of ways to buy our products.
However, we realise that customer expectations of the companies they deal with are on the increase. We aim to rise to their challenges and demands by giving them the products they want and need. If our activities, initiatives and products benefit our customers, then our business will continue to grow and be sustainable in the long term.
We are committed to working with the rest of our industry through groups such as the Association of British Insurers (ABI). This complements the Financial Services Authority's Treating Customers Fairly initiatives, as well as helping to boost consumer confidence in long-term savings and protection and helping to reduce the UK's savings and protection gaps.
We recognise that low levels of financial literacy amongst the population are a potential barrier to closing these gaps. Whilst we believe that the Government needs to act to improve financial understanding, we are making a substantial investment in this area by supporting a number of initiatives, including the UK Mathematics Trust and the Millennium Mathematics Project (see Our Communities).