To be the outstanding risk, savings and investment management group.
To achieve our vision we will produce low cost, high quality products that reflect the needs of our customers at various key stages of their lives.
We are a complex business, with a broad distribution strategy. Therefore, we work hard, every day, to deliver on our promise to our customers and distribution partners to make financial security easier to achieve.
Why? Because, every day we help people make the decisions that matter, decisions that often define the future quality of their lives.
And, building positive long-term relationships with the people who buy and sell our products and services is crucial to the ongoing success of our business. We work hard to make sure that they all benefit from choosing us.
Finance plays a role in everybody's life, and good financial companies are those which connect with customers' lives accordingly. They facilitate household budgeting and long-term saving, enable people to get through the financial consequences of unfortunate or catastrophic events and are there for customers when they are needed.
In addition to our role of delivering returns for our shareholders and customers we believe that as a business, we have a responsibility to take a position of leadership in broader society. We must ensure that we relate to the day-to-day lives and concerns of our customers, and as a shareholder we must set new and higher standards of stewardship and engagement with the businesses in which we invest.